To create a platform that enables dynamic management of trivia games for the benefit of a marketing campaign. Allows for the creation of the sites without the need for programming on a permanent structural basis.
The game interface is experiential and competitive. In addition, the design can be changed on the basis of the structural instructions in the management system.
Used by the marketing departments of the television channels: the Sports Channel, Channel 10 and the “Harutz Ha’Yeladim”. Has been used for the campaigns of Master Card, Nissan, Teva Naot, Kinder and more.